Planning
Summary
Pages Brainstorm, Ranking and grouping are the initial stages to get the idea on what people might like to see on a food website.
Related to the research competitors, the common and essential feature that the food websites should have is searching bar. In most of the case, it needs to be dominant on a webpage. According to the user's interview, they are likely to use it for the first thing when visit the page.
The users would like to see the images of food. The competitors' webpages are considered to have multiple images as well as use it as a link to other pages or adding features on it. The features such as popular dishes, Review and rating are useful.
Promotion is also one feature that will attract users. As the demographic shows that the majority of people in the area age between 20-35, They are student, young profession and office worker. They would like to see what offer them the best deal. Moreover, Map is one of the crucial features to guide user save their travelling time and help them to determine their choice, especially on the rush hours. These pages and functions that mention above are necessary for a food website.
Pages Brainstorming

Pages Brainstorm lists
-
Home
-
About us
-
Restaurants
-
Delivery/Takeaway
-
Delivery
-
Opening hours
-
Map
-
Features
-
Popular
-
Online app/website
-
Option-Vegetarian/Vegan
-
Search bar
-
Environment
-
Social media
-
Offer promotion
-
Menus
-
Searching
-
Rating
-
Price
-
Review
-
Types of meals
-
Brakfast/Lunch/Dinner
Pages Ranking

Pages Ranking lists
-
Home
-
Map
-
Searching bar
-
Popular
-
Opening hours
-
Restaurant
-
Delivery/Takeaway
-
Menu
-
App/Website
-
Promotion
-
Price
-
Rating
-
Review
-
Option-Vegetarian/Vegan
-
Ingredient
-
Social media
-
About us Contact us
-
Breakfast/Lunch/Dinner
-
Type of dish
-
Features/Environment/General requirement
Pages Grouping

Page Grouping
Home
-
Searching bar
-
Map
-
Promotion
-
Delivery
Restaurant
-
Opening hours
-
Popular
-
Online app and website
-
Price
-
Review
-
Rating
-
Social media
Menu
-
Options
-
Ingredient
-
Type of meals
Feature environment information
-
Dog friendly
-
Kid menu
-
Indoor/outdoor
-
Booking Requirement
About us
-
Contact us
-
General information
HTML Microsite Brainstorming

Microsite brainstorming is mostly based on secondary research, looking at target group interests and activities. For example, Travel, Food trends, event and inspiration.
Site map

The site map pages draw all the topic which should be on the webpages. It communicates the amount of website contains which will connect and link across the page to informs the search engines level and developer.