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Planning

Summary

Pages Brainstorm,  Ranking and grouping are the initial stages to get the idea on what people might like to see on a food website.
Related to the research competitors, the common and essential feature that the food websites should have is searching bar. In most of the case, it needs to be dominant on a webpage. According to the user's interview, they are likely to use it for the first thing when visit the page.
The users would like to see the images of food. The competitors' webpages are considered to have multiple images as well as use it as a link to other pages or adding features on it. The features such as popular dishes, Review and rating are useful.
Promotion is also one feature that will attract users. As the demographic shows that the majority of people in the area age between 20-35, They are student, young profession and office worker. They would like to see what offer them the best deal. Moreover, Map is one of the crucial features to guide user save their travelling time and help them to determine their choice, especially on the rush hours. These pages and functions that mention above are necessary for a food website.

Pages Brainstorming

Pages Brainstorm lists

  • Home

  • About us

  • Restaurants

  • Delivery/Takeaway

  • Delivery

  • Opening hours

  • Map

  • Features

  • Popular

  • Online app/website

  • Option-Vegetarian/Vegan

  • Search bar

  • Environment

  • Social media

  • Offer promotion

  • Menus

  • Searching

  • Rating

  • Price

  • Review

  • Types of meals

  • Brakfast/Lunch/Dinner

Pages Ranking

Pages Ranking lists

  1. Home

  2. Map

  3. Searching bar

  4. Popular

  5. Opening hours

  6. Restaurant

  7. Delivery/Takeaway

  8. Menu

  9. App/Website

  10. Promotion

  11. Price

  12. Rating

  13. Review

  14. Option-Vegetarian/Vegan

  15. Ingredient

  16. Social media

  17. About us Contact us

  18. Breakfast/Lunch/Dinner

  19. Type of dish

  20. Features/Environment/General requirement

Pages Grouping

Page Grouping

Home

  • Searching bar

  • Map

  • Promotion

  • Delivery

Restaurant

  • Opening hours

  • Popular

  • Online app and website

  • Price

  • Review

  • Rating

  • Social media

Menu

  • Options

  • Ingredient

  • Type of meals

Feature environment information

  • Dog friendly

  • Kid menu

  • Indoor/outdoor

  • Booking Requirement 

About us

  • Contact us 

  • General information

HTML Microsite Brainstorming

Microsite brainstorming is mostly based on secondary research, looking at target group interests and activities. For example, Travel, Food trends, event and inspiration.

Site map

The site map pages draw all the topic which should be on the webpages. It communicates the amount of website contains which will connect and link across the page to informs the search engines level and developer.

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